Cinque Terre Passion Ride: the debut of an event uniting cycling and nature in a unique territory
From media coordination to social media management: here is how we built the narrative for the first edition. Launching an event (almost) from scratch in a unique and complex territory like the Cinque Terre is a challenge that requires vision, precision, and a narrative capable of honoring the beauty of the landscape. For the first […]
How we gave voice to the future of women’s cycling with the #RideMyDreams project
Behind the scenes of the value manifesto for U.C. Giorgione: when content strategy transforms competitive sport into a narrative of empowerment, audacity, and team spirit. When U.C. Giorgione entrusted us with the task of sharing their vision, we knew we had to look beyond the surface of competitive sports. We needed to strike a chord […]
How we transformed GeoGravel Tuscany’s merchandise into a brand identity cult favorite
From choosing the neon fuchsia Pantone to collaborations with Eevye and Sportful: here is how ATCommunication redesigned underground aesthetics and the sense of belonging. In sports event marketing, merchandise is too often dismissed as a secondary element: just a t-shirt with a stamped logo or a random gadget thrown into the race pack. For us […]
From concept to community: communicating the first edition of River&Peaks in the Friulian Dolomites
How to build identity, content, and visibility for a new gravel event in a crowded calendar. When we joined the ‘River&Peaks powered by Dolomia project’ at the end of January 2026, the event existed mainly as an idea. A compelling idea: bringing a gravel race and a non-competitive ride to the heart of the Friulian […]
Back to Pomarance. A weekend Diary
From a visionary idea by Paolo Bettini to a reality that has completely stolen our hearts. We returned to the Strade Grigie of Tuscan geothermal country. There are dreams that stay locked in a drawer, and others that choose the paths less traveled to turn into dust, sweat, and pure happiness. For us at ATCommunication, […]
Meet the Team: telling the people behind Spazzolplastica.
Behind every Spazzolplastica product, there are people, actions, and stories that speak of passion, dedication, and care. “Meet the Team” was created to give a voice to those who contribute every day to the growth of the company, highlighting the values that guide their work and the corporate culture through real experiences and authentic moments. […]
