eat
drink
create
Our philosophy is rooted in the hills that raised us. Here, daily life is made up of steep climbs and fast descents. We were born with a penchant for challenge, and it is precisely this experience that inspires every project we undertake. Here, we learn to embrace the unexpected, to transform everything into an opportunity, giving shape to ideas born from movement, passion, and the desire to continually surpass new goals.
Mindset
We are creative, chronically curious, hyperactive. We often discuss great ideas, we dream about new projects while pedaling on a peopleless road in nature.
Trust
the team
Every day we are in motion, just for the pleasure of it, to feel the adrenaline in action. That’s how we like to get straight to the finish: perspiring, galvanized, satisfied. In other words, happy.
People are our case study
Authenticity is a value we cannot get by without.
Listening to people is at the core of our racing strategy: we aim to get to know them so well that we can speak for them, telling their story just like they’d want it, in fact just like they dreamt it.