eat
drink
create

Our philosophy is rooted in the hills that raised us. Here, daily life is made up of steep climbs and fast descents. We were born with a penchant for challenge, and it is precisely this experience that inspires every project we undertake. Here, we learn to embrace the unexpected, to transform everything into an opportunity, giving shape to ideas born from movement, passion, and the desire to continually surpass new goals.

Mindset

We are creative, chronically curious, hyperactive. We often discuss great ideas, we dream about new projects while pedaling on a peopleless road in nature.

Trust
the team

Every day we are in motion, just for the pleasure of it, to feel the adrenaline in action. That’s how we like to get straight to the finish: perspiring, galvanized, satisfied. In other words, happy.

People are our case study

Authenticity is a value we cannot get by without.

Listening to people is at the core of our racing strategy: we aim to get to know them so well that we can speak for them, telling their story just like they’d want it, in fact just like they dreamt it.

What inspires us?

Alessadro
Founder

IN LOVE WITH:

Carbonara,
Comfortably numb,
Pink Floyd, 1979, Gin &
Tonic, MoMa, NY
Blade runner, 1982
“L’uomo di neve”, Jo
Nesbo 2010

Beatrice

ACCPUNT & Social media manager

IN LOVE WITH:

Pizza | Bonito, Jarabe De Palo | Americano | Museo del Prado, Madrid | Silver Linings | Open. La mia storia, Andre Agassi, 2011

Patrizia

Account

IN LOVE WITH:

Ice Cream | Coldplay | Gin&Tonic | Museo del Cinema | Anna and the king | Il lupo della steppa

Miriam

COPYWRITER&
PHOTOGRAPHER

IN LOVE WITH:

Pasta with tomato | Space Oddity, David Bowie,1969 | Gin&Tonic | Museo del Novecento, Milano | Remember me, 2010 | On the road, Jack Kerouac (1951)

Valentina

Account

IN LOVE WITH:

Risotto with radicchio | Something just like this – Coldplay & The Chainsmokers – 2017 | Tè alla pesca | TeamLab Borderless Tokyo | Attraverso i miei occhi – 2019 | Forze e coraggio – Giacomo Sintini – 2014