Philip Kotler, the wonder of emotional marketing

3 MINUTE READ Philip Kotler, the wonder of emotional marketing Pioneering, rational, methodical. Philip Kotler was the luminary of new marketing strategies. Words by Miriam | Styling by Beatrice 23 July 2020  Philip Kotler is considered the father of modern marketing, such a relevant figure that the Financial Times called him one of the four […]

Bran awareness: here’s why it matters

3 MINUTE READ Brand awareness Brand awareness is fundamental in building an effective marketing strategy.     Words by Beatrice  5 June 2020  Brand awareness is the notoriety of a brand in relation to a specific target, its positioning in relation to the reference audience. The identity of a brand in the collective imagination is a key […]

Sidi, a timeless future

4 MINUTE READ Sidi, a timeless future The project we have conceived for Sidi opens the memory chest of each of us. Words by Miriam | Styling by Beatrice 6 January 2021  Sidi – a family business – has been able to share its values of artisan know-how and cutting-edge technology on a top-notch international […]