2 MINUTE READ My Ronde Van Vlaanderen all uphill: an unforgettable victory Alessandro Ballan recounts the highlights of an extraordinary moment in his career. Words by Miriam | Photography by Miriam | Styling by Beatrice 31 March 2023 A stormy eve Like the night before exams, of that Ronde Van Vlaanderen in 2007, I remember […]
2 MINUTE READ Prosecco Bike Experience – On board diary A behind-the-scenes look at four days of bubbly, heroic vineyards and cycling. Words by Miriam | Photograhphy by Miriam | Styling by Beatrice 30 March 2023 If BikeandTaste is the perfect fusion of food, territory and cycling, there can be no more suitable place than […]
2 MINUTE READ GeoGravel Tuscany, five good reasons to ride with us on the Strade Grigie of Tuscany This September we expect to see you in Pomarance with Paolo Bettini for the first edition of a gravel ride that promises to win everyone’s hearts – ours for sure. Words by Miriam | Styling by Beatrice […]
2 MINUTE READ We Move Your Needs. The new campaign with the trial riders A story that combines speed, technique and performance to relate a philosophy brought to action. Words by Miriam | Styling by Beatrice 17 February 2023 Diego Crescenzi, Marco Bonalda, Lorenzo Castelnuovo and Pietro Maroni are the new faces of Buzzatti Dry […]
4 MINUTE READ GeoGravel Tuscany Zero Edition – on board diary A day that began like any other and ended like an epic adventure on the Strade Grigie, where Nature has mastered time and adrenaline. Words by Miriam | Photography by Miriam & Chiara | Styling by Beatrice 3 Ottobre 2022 There are many clichés […]
2 MINUTE READ Youth cycling, a journey to the roots of the future ATCommunication with Team 1971 to chase small big dreams. Words & Photography by Miriam | Styling by Beatrice 21 July 2022 Cycling has always been our thing, or rather it would be more accurate to say that cycling has been our inspiration, […]
2 MINUTE READ BikeandTaste had their first experience with Paolo Bettini, in the warm heart of Tuscany A behind-the-scenes look at four days of riding, food and territory. Words by Miriam | Photography by Miriam | Styling by Beatrice 14 June 2022 BikeandTaste’s first real experience was a fusion of extraordinary cycling routes with the […]
2 MINUTE READ Driven by Performance. The new Buzzatti campaign with “Azzurri” A story that combines performance, speed and team spirit to achieve great goals. Words by Miriam | Photography and video by 144 FACTORY | Styling by Beatrice 1 April 2022 Filippo Ganna, Elisa Balsamo, Jonathan Milan, Liam Bertazzo, Michele Scartezzini and Francesco Lamon […]
4 MINUTE READ Fondriest tells about | La Primavera at the Vigorelli Maurizio Fondriest guides us to discover Milano-Sanremo and of the historical start from the Maspes-Vigorelli velodrome. Words by Maurizio | Styling by Beatrice 17 March 2022 Built in 1935 as the heir of the Sempione velodrome, the Vigorelli became in a few years […]
2 MINUTE READ Diary of a young wolf pt. 4 Start of the season in the dunes. Words & Photography by Andrea | Styling by Beatrice 17 February 2022 Outside the window, the desert unfolds into endless sand, interrupted by some occasional rocks here and there. Our hotel is very isolated and we are in […]
2 MINUTE READ BikeandTaste is cycling tourism that combines nature, food and culture ATCommunication presents a project involving the territory and sport, with Paolo Bettini as its exceptional ambassador. Words & Photo by Miriam | Styling by Beatrice 31 December 2021 Stemming from Beatrice’s idea of combining her two great passions – cycling and the […]
4 MINUTE READ This Christmas we give beehives away ATCommunication will support Italian beekeepers through 3bee to remind us that we must always protect what is precious. Words by Miriam | Styling by Beatrice 16 December 2021 In 1958, Mao Zedong accused the small birds that populated the Chinese skies of stealing part of […]
4 MINUTE READ Spazzolplastica, the Konik revolution Konik’s product marketing projects Spazzolplastica into the future of warehousing. Words by Miriam | Styling by Beatrice 29 October 2021 Spazzolplastica has been a leader in the design and manufacture of wire winding products for over fifty years. The development of Konik was an important step in consolidating […]
5 MINUTE READ Three days Val Belluna… Discovering the territory, the culture and the good food while riding a bike. Words & Photography by Miriam | Styling by Beatrice 6 July 2021 Valbelluna is a place rich in history and culture, but not only that. Surrounded by the enchanting panorama of the Belluno Dolomites and […]
2 MINUTE READ I’m sending you a voice message just to tell you about…the emotion of the ‘Azzurri’ jersey Today so many memories pass through our Whatsapp audios. Paolo Bettini recounts his daily adventures in a series of voice messages that bring out his authentic personality and his ability to get involved in everything he […]
3 MINUTE READ Maurizio Fondriest. The successes, the values, the dreams. World Champion in Renaix in 1988, Maurizio Fondriest talks about his love for cycling and his projects. Words by Miriam | Styling by Beatrice 24 August 2021 Maurizio Fondriest started cycling at the age of nine thanks to his sports director and his father […]
3 MINUTE READ Media relations and why they are increasingly indispensable The job of a media relations specialist is one of the most meticulous in the communications industry. Words by Miriam | Styling by Beatrice 16 February 2021 Developing an ongoing and constructive relationship with the media is a commitment as scrupulous as it is […]
3 MINUTE READ Copywriting for b2b, brilliant and straight to the point Writing copy for B2B is one of the most ambitious challenges in digital marketing. Words by Beatrice 15 June 2020 In the collective imagination, B2B copy always comes across as something extremely institutional, standardised in a single tone of voice that speaks to […]
3 MINUTE READ Clubhouse, the perfect place for brands The new social media platform is an interactive podcast that launches new communication challenges for influencers and brands. Words by Miriam 10 March 2021 Founded in May 2020 by Silicon Valley entrepreneur Paul Davidson, Clubhouse is a brand new social media platform that is climbing the […]
4 MINUTE READ Chinese New Year, how brands celebrate the Year of the Ox The Chinese New Year will be celebrated on February 12 and, as every year, creative people compete to pay homage to this tradition. Words by Miriam | Styling by Beatrice 8 february 2021 Le storie sulle congiunzioni astrali hanno sempre attraversato […]
2 MINUTE READ World Kiss Day: The most famous kisses in advertising Celebrating World Kiss Day, kisses have also inspired the creation of iconic advertisements. Words by Miriam | Photograpy by Patrizia | Styling by Beatrice 30 December 2020 Today we celebrate World Kiss Day, the world day dedicated to the kiss that, over the […]
3 MINUTE READ Philip Kotler, the wonder of emotional marketing Pioneering, rational, methodical. Philip Kotler was the luminary of new marketing strategies. Words by Miriam | Styling by Beatrice 23 July 2020 Philip Kotler is considered the father of modern marketing, such a relevant figure that the Financial Times called him one of the four […]
3 MINUTE READ Brand awareness Brand awareness is fundamental in building an effective marketing strategy. Words by Beatrice 5 June 2020 Brand awareness is the notoriety of a brand in relation to a specific target, its positioning in relation to the reference audience. The identity of a brand in the collective imagination is a key […]
4 MINUTE READ Sidi, a timeless future The project we have conceived for Sidi opens the memory chest of each of us. Words by Miriam | Styling by Beatrice 6 January 2021 Sidi – a family business – has been able to share its values of artisan know-how and cutting-edge technology on a top-notch international […]