2 MINUTE READ This Christmas, let’s give Afghan women hope for future ATCommunication supports the “ColtiviAMO il cambiamento” project (Let’s Change), which will enable 12 women in Herat to become economically independent and improve the living conditions of their families. Words by Miriam | Photography by Miriam | Styling by Beatrice 19 December […]
2 MINUTE READ Un sito è… una finestra sul mondo This is how we have brought together three interconnected realities, such as Alessandro Ballan, U.C. Giorgione and Cycling Stars Criterium. Words by Miriam | Styling by Beatrice 7 AUGUST 2024 Storytelling also means strengthening the bonds that make up a personality and finding the right […]
2 MINUTE READ Welcome Nimbl The artisan jewellery of sports footwear chooses ATCommunication for its media relations. Words by Miriam | Photography by Nimbl | Styling by Beatrice 10 July 2024 Agile, fast, light: ATCommunication welcomes Nimbl to its portfolio of clients. Not just a shoe, but a true artisanal story, this […]
2 MINUTE READ GeoGravel Tuscany 2024 – Pomarance, a declaration of love June mornings at seventeen degrees Celsius, wind on the hills, clouds like foam on the blue sky and nights that fill the silence with millions of stars. The second edition of GeoGravel Tuscany is a poem that we wrote through effort, yet we […]
2 MINUTE READ Welcome TeoSport The excellence in cycling pads has chosen ATCommunication for its media relations. Words by Miriam | Photography by Miriam | Styling by Beatrice 6 June 2024 Development, creation, experimentation: ATCommunication welcomes TeoSport to its portfolio of clients. What is TeoSport? Founded forty years ago, TeoSport has a glorious history of […]
2 MINUTE READ Benvenuto Imatra The app that turns energy into digital currency has chosen ATCommunication for its media relations. Words by Miriam | Styling by Beatrice 17 maggio 2024 Bike rides become a value: ATCommunication welcomes IMATRA to its client portfolio. What is IMATRA? Imatra is the application that converts the kilometres travelled […]
2 MINUTE READ A Tuscany never seen before, in the company of two rainbow champions For the first time together, Paolo Bettini and Johan Museeuw offer an exclusive cycling experience in the run-up to GeoGravel Tuscany. Words by Miriam | Styling by Beatrice 5 February 2024 Together they have won almost everything: Johan Museeuw and […]
2 MINUTE READ GeoGravel Tuscany 2023 – Arcipelago Pomarance Words by Fabio | Photography by Miriam | Styling by Beatrice 25 Settembre 2023 Pomarance is not just a town, it is an archipelago. Like the navigators of the 16th century, you have to be patient and try not to get carsick (or seasick) to get […]
2 MINUTE READ Ballaan! Quello scatto mondiale che è passato alla storia. Alessandro Ballan racconta uno dei momenti più emozionanti della sua carriera: la vittoria trionfale al Campionato del Mondo di Varese 2008 Words & Photo by Miriam | Styling by Beatrice 4 agosto 2023 Chi ben comincia… Al campionato del Mondo sono arrivato in […]
2 MINUTE READ My Ronde Van Vlaanderen all uphill: an unforgettable victory Alessandro Ballan recounts the highlights of an extraordinary moment in his career. Words by Miriam | Photography by Miriam | Styling by Beatrice 31 March 2023 A stormy eve Like the night before exams, of that Ronde Van Vlaanderen in 2007, I remember […]
2 MINUTE READ Prosecco Bike Experience – On board diary A behind-the-scenes look at four days of bubbly, heroic vineyards and cycling. Words by Miriam | Photograhphy by Miriam | Styling by Beatrice 30 March 2023 If BikeandTaste is the perfect fusion of food, territory and cycling, there can be no more suitable place than […]
2 MINUTE READ GeoGravel Tuscany, five good reasons to ride with us on the Strade Grigie of Tuscany This September we expect to see you in Pomarance with Paolo Bettini for the first edition of a gravel ride that promises to win everyone’s hearts – ours for sure. Words by Miriam | Styling by Beatrice […]
2 MINUTE READ We Move Your Needs. The new campaign with the trial riders A story that combines speed, technique and performance to relate a philosophy brought to action. Words by Miriam | Styling by Beatrice 17 February 2023 Diego Crescenzi, Marco Bonalda, Lorenzo Castelnuovo and Pietro Maroni are the new faces of Buzzatti Dry […]
4 MINUTE READ GeoGravel Tuscany Zero Edition – on board diary A day that began like any other and ended like an epic adventure on the Strade Grigie, where Nature has mastered time and adrenaline. Words by Miriam | Photography by Miriam & Chiara | Styling by Beatrice 3 Ottobre 2022 There are many clichés […]
2 MINUTE READ Youth cycling, a journey to the roots of the future ATCommunication with Team 1971 to chase small big dreams. Words & Photography by Miriam | Styling by Beatrice 21 July 2022 Cycling has always been our thing, or rather it would be more accurate to say that cycling has been our inspiration, […]
2 MINUTE READ BikeandTaste had their first experience with Paolo Bettini, in the warm heart of Tuscany A behind-the-scenes look at four days of riding, food and territory. Words by Miriam | Photography by Miriam | Styling by Beatrice 14 June 2022 BikeandTaste’s first real experience was a fusion of extraordinary cycling routes with the […]
2 MINUTE READ Driven by Performance. The new Buzzatti campaign with “Azzurri” A story that combines performance, speed and team spirit to achieve great goals. Words by Miriam | Photography and video by 144 FACTORY | Styling by Beatrice 1 April 2022 Filippo Ganna, Elisa Balsamo, Jonathan Milan, Liam Bertazzo, Michele Scartezzini and Francesco Lamon […]
4 MINUTE READ Fondriest tells about | La Primavera at the Vigorelli Maurizio Fondriest guides us to discover Milano-Sanremo and of the historical start from the Maspes-Vigorelli velodrome. Words by Maurizio | Styling by Beatrice 17 March 2022 Built in 1935 as the heir of the Sempione velodrome, the Vigorelli became in a few years […]
2 MINUTE READ Diary of a young wolf pt. 4 Start of the season in the dunes. Words & Photography by Andrea | Styling by Beatrice 17 February 2022 Outside the window, the desert unfolds into endless sand, interrupted by some occasional rocks here and there. Our hotel is very isolated and we are in […]
2 MINUTE READ BikeandTaste is cycling tourism that combines nature, food and culture ATCommunication presents a project involving the territory and sport, with Paolo Bettini as its exceptional ambassador. Words & Photo by Miriam | Styling by Beatrice 31 December 2021 Stemming from Beatrice’s idea of combining her two great passions – cycling and the […]
4 MINUTE READ This Christmas we give beehives away ATCommunication will support Italian beekeepers through 3bee to remind us that we must always protect what is precious. Words by Miriam | Styling by Beatrice 16 December 2021 In 1958, Mao Zedong accused the small birds that populated the Chinese skies of stealing part of […]
4 MINUTE READ Spazzolplastica, the Konik revolution Konik’s product marketing projects Spazzolplastica into the future of warehousing. Words by Miriam | Styling by Beatrice 29 October 2021 Spazzolplastica has been a leader in the design and manufacture of wire winding products for over fifty years. The development of Konik was an important step in consolidating […]
5 MINUTE READ Three days Val Belluna… Discovering the territory, the culture and the good food while riding a bike. Words & Photography by Miriam | Styling by Beatrice 6 July 2021 Valbelluna is a place rich in history and culture, but not only that. Surrounded by the enchanting panorama of the Belluno Dolomites and […]
2 MINUTE READ I’m sending you a voice message just to tell you about…the emotion of the ‘Azzurri’ jersey Today so many memories pass through our Whatsapp audios. Paolo Bettini recounts his daily adventures in a series of voice messages that bring out his authentic personality and his ability to get involved in everything he […]
3 MINUTE READ Maurizio Fondriest. The successes, the values, the dreams. World Champion in Renaix in 1988, Maurizio Fondriest talks about his love for cycling and his projects. Words by Miriam | Styling by Beatrice 24 August 2021 Maurizio Fondriest started cycling at the age of nine thanks to his sports director and his father […]
3 MINUTE READ Media relations and why they are increasingly indispensable The job of a media relations specialist is one of the most meticulous in the communications industry. Words by Miriam | Styling by Beatrice 16 February 2021 Developing an ongoing and constructive relationship with the media is a commitment as scrupulous as it is […]
3 MINUTE READ Copywriting for b2b, brilliant and straight to the point Writing copy for B2B is one of the most ambitious challenges in digital marketing. Words by Beatrice 15 June 2020 In the collective imagination, B2B copy always comes across as something extremely institutional, standardised in a single tone of voice that speaks to […]