ATCommunication

Welcome Imatra
2 MINUTE READ Benvenuto Imatra The app that turns energy into digital currency has chosen ATCommunication for its media relations.  Words by Miriam | Styling by Beatrice 17 maggio 2024 Bike rides become a value: ATCommunication welcomes IMATRA to its client portfolio.    What is IMATRA? Imatra is the application that converts the kilometres travelled […]
Benvenuto IMATRA
2 MINUTE READ Benvenuto Imatra L’app che trasforma l’energia in moneta digitale ha scelto ATCommunication per le media relations. Words by Miriam | Styling by Beatrice 17 Maggio 2024 Le ride in bicicletta diventano un valore: ATCommunication accoglie IMATRA nel suo portfolio clienti.  Cos’è IMATRA Imatra è l’applicazione che converte i chilometri percorsi in una […]
A Tuscany never seen before, in the company of two rainbow champions
2 MINUTE READ A Tuscany never seen before, in the company of two rainbow champions For the first time together, Paolo Bettini and Johan Museeuw offer an exclusive cycling experience in the run-up to GeoGravel Tuscany. Words by Miriam | Styling by Beatrice 5 February 2024 Together they have won almost everything: Johan Museeuw and […]
Beking 2023, a party among friends.
Charity, champions and a lot of fun at another unforgettable edition.
GeoGravel Tuscany 2023 – Arcipelago Pomarance
2 MINUTE READ GeoGravel Tuscany 2023 – Arcipelago Pomarance Words by Fabio | Photography by Miriam | Styling by Beatrice 25 Settembre 2023 Pomarance is not just a town, it is an archipelago. Like the navigators of the 16th century, you have to be patient and try not to get carsick (or seasick) to get […]
Ballaan! Quello scatto mondiale che è passato alla storia.  
2 MINUTE READ Ballaan! Quello scatto mondiale che è passato alla storia. Alessandro Ballan racconta uno dei momenti più emozionanti della sua carriera: la vittoria trionfale al Campionato del Mondo di Varese 2008 Words & Photo by Miriam | Styling by Beatrice 4 agosto 2023 Chi ben comincia… Al campionato del Mondo sono arrivato in […]
Cycling Stars Criterium 2023 – Giant spits, great champions and other delicacies 
4 MINUTE READ Pedala con gusto – On Board Diary A behind-the-scenes look at four days up and down the hills, past salt waterfalls, wineries lost in the Mediterranean scrub and sunset toasts.     Words by Miriam | Photography by Patrizia & Miriam | Styling by Beatrice 9 June 2023  If we were to […]
Caneva Dal Moro – how to build a fun, young and traditional social reality
2 MINUTE READ Caneva Dal Moro | How to build a fun , young and traditional social reality It is a new project for ATCommunication about a group of young people at the helm of a convivial place where they feel at home.      Words by Miriam | Photography e Styling by Beatrice 10 […]
My Ronde Van Vlaanderen all uphill: an unforgettable victory 
2 MINUTE READ My Ronde Van Vlaanderen all uphill: an unforgettable victory Alessandro Ballan recounts the highlights of an extraordinary moment in his career.  Words by Miriam | Photography by Miriam | Styling by Beatrice 31 March 2023  A stormy eve Like the night before exams, of that Ronde Van Vlaanderen in 2007, I remember […]
Prosecco Bike Experience – On Board Diary
2 MINUTE READ Prosecco Bike Experience – On board diary A behind-the-scenes look at four days of bubbly, heroic vineyards and cycling. Words by Miriam | Photograhphy by Miriam | Styling by Beatrice 30 March 2023 If BikeandTaste is the perfect fusion of food, territory and cycling, there can be no more suitable place than […]
Bettini and 20 years of Milano-Sanremo
2 MINUTE READ Bettini and 20 years of Milano – Sanremo  A finish line and four arms up to the sky   Words by Miriam |  Styling by Beatrice 17 March 2023  Paolo Bettini wanted to win the 2003 Milano-Sanremo – twenty years ago – at any cost.   He was so convinced he could […]
GeoGravel Tuscany, five good reasons to ride with us on the Strade Grigie of Tuscany
2 MINUTE READ GeoGravel Tuscany, five good reasons to ride with us on the Strade Grigie of Tuscany This September we expect to see you in Pomarance with Paolo Bettini for the first edition of a gravel ride that promises to win everyone’s hearts – ours for sure. Words by Miriam | Styling by Beatrice […]
We Move Your Needs. The new campaign with the trial riders
2 MINUTE READ We Move Your Needs. The new campaign with the trial riders A story that combines speed, technique and performance to relate a philosophy brought to action. Words by Miriam | Styling by Beatrice 17 February 2023 Diego Crescenzi, Marco Bonalda, Lorenzo Castelnuovo and Pietro Maroni are the new faces of Buzzatti Dry […]
This Christmas let’s give hope to endangered species
ATCommunication supports the WWF to save and care for dolphins, turtles and sharks that are victims of pollution and poaching.
All the smiles of Beking Monaco 2022
2 MINUTE READ All the smiles of Beking Monaco 2022 Hour by hour, the story of a day of sport and sharing in solidarity. Words by Miriam | Styling by Beatrice 30 November 2022 The sun is out over the Principality and Monaco slowly wakes up. The yachts in the harbour, the sound of the […]
Diary of a Young Wolf pt.5
2 MINUTE READ Diary of a Young Wolf – part 5 An exciting season thanks to my first participation in the Tour de France. Words by Miriam | Photography by Quick-Step Alpha Vnyl | Styling by Beatrice 24 November 2022  Lugano is quiet these days. I just got back from vacation and I liked staying […]
ATCommunication is media relations for Beking Monaco 2022
We tell the story of an event that unites champions and families in the name of solidarity.
Geogravel Tuscany Zero edition – On board diary 
4 MINUTE READ GeoGravel Tuscany Zero Edition – on board diary A day that began like any other and ended like an epic adventure on the Strade Grigie, where Nature has mastered time and adrenaline. Words by Miriam | Photography by Miriam & Chiara | Styling by Beatrice 3 Ottobre 2022  There are many clichés […]
Youth cycling, a journey to the roots of the future
2 MINUTE READ Youth cycling, a journey to the roots of the future ATCommunication with Team 1971 to chase small big dreams. Words &  Photography by Miriam | Styling by Beatrice 21 July 2022 Cycling has always been our thing, or rather it would be more accurate to say that cycling has been our inspiration, […]
That time I raced with Moser, Ballan and Evans
2 MINUTE READ That time I raced with Moser, Ballan and Evans  but also with Fondriest, Magrini and others. When I saw Nibali, Balsamo, Ciccone and Longo Borghini, and some more that up close. Words by Fabio | Photography by Fabio & Miriam | Styling by Beatrice 10 Giugno 2022 I am at the starting […]
BikeandTaste had their first experience with Paolo Bettini, in the warm heart of Tuscany
2 MINUTE READ BikeandTaste had their first experience with Paolo Bettini, in the warm heart of Tuscany A behind-the-scenes look at four days of riding, food and territory.  Words by Miriam | Photography by Miriam | Styling by Beatrice 14 June 2022 BikeandTaste’s first real experience was a fusion of extraordinary cycling routes with the […]
Nova Eroica Prosecco Hills with the Wega coffee machines team 
2 MINUTE READ Nova Eroica Prosecco Hills with the Wega coffee machines team and the time I met Paolo Bettini  Words by Fabio | Photography by Fabio & Azura Studio | Styling by Beatrice 5 May 2022  We met at 8:30 am on a Saturday morning at the end of April, in an elegant hotel […]
Driven by Performance. The new Buzzatti Dry Bulk Logistics campaign with the Azzurri
2 MINUTE READ Driven by Performance. The new Buzzatti campaign with “Azzurri” A story that combines performance, speed and team spirit to achieve great goals. Words by Miriam | Photography and video by 144 FACTORY | Styling by Beatrice 1 April 2022  Filippo Ganna, Elisa Balsamo, Jonathan Milan, Liam Bertazzo, Michele Scartezzini and Francesco Lamon […]
Fondriest tells about | La Primavera at the Vigorelli
4 MINUTE READ Fondriest tells about | La Primavera at the Vigorelli Maurizio Fondriest guides us to discover Milano-Sanremo and of the historical start from the Maspes-Vigorelli velodrome. Words by Maurizio | Styling by Beatrice 17 March 2022  Built in 1935 as the heir of the Sempione velodrome, the Vigorelli became in a few years […]
Diary of a young wolf pt. 4​
2 MINUTE READ Diary of a young wolf pt. 4 Start of the season in the dunes. Words & Photography by Andrea | Styling by Beatrice 17 February 2022 Outside the window, the desert unfolds into endless sand, interrupted by some occasional rocks here and there. Our hotel is very isolated and we are in […]
BikeandTaste is cycling tourism that combines nature, food and culture
2 MINUTE READ BikeandTaste is cycling tourism that combines nature, food and culture ATCommunication presents a project involving the territory and sport, with Paolo Bettini as its exceptional ambassador. Words & Photo by Miriam | Styling by Beatrice 31 December 2021  Stemming from Beatrice’s idea of combining her two great passions – cycling and the […]
This Christmas we give beehives away
4 MINUTE READ This Christmas we give beehives away ATCommunication will support Italian beekeepers through 3bee to remind us that we must always protect what is precious.   Words by Miriam | Styling by Beatrice 16 December 2021 In 1958, Mao Zedong accused the small birds that populated the Chinese skies of stealing part of […]
Diary of a young wolf pt.3
4 MINUTE READ Diary of a young wolf pt.3 A tough but satisfying season Words by Andrea | Styling by Beatrice 4 November 2021 Mykonos (Greece) | 18 October 2021 The blue sea stretches as far as the eye can see, all around me stand the white houses of the island in the dazzling early […]
Spazzolplastica, the Konik revolution
4 MINUTE READ Spazzolplastica, the Konik revolution Konik’s product marketing projects Spazzolplastica into the future of warehousing. Words by Miriam |  Styling by Beatrice 29 October 2021 Spazzolplastica has been a leader in the design and manufacture of wire winding products for over fifty years. The development of Konik was an important step in consolidating […]
Three days Val Belluna
5 MINUTE READ Three days Val Belluna… Discovering the territory, the culture and the good food while riding a bike.  Words & Photography by Miriam | Styling by Beatrice 6 July 2021 Valbelluna is a place rich in history and culture, but not only that. Surrounded by the enchanting panorama of the Belluno Dolomites and […]
I’m sending you a voice message just to tell you about…the emotion of the ‘Azzurri’ jersey
2 MINUTE READ I’m sending you a voice message just to tell you about…the emotion of the ‘Azzurri’ jersey Today so many memories pass through our Whatsapp audios. Paolo Bettini recounts his daily adventures in a series of voice messages that bring out his authentic personality and his ability to get involved in everything he […]
Maurizio Fondriest | The successes, the values, the dreams.
3 MINUTE READ Maurizio Fondriest. The successes, the values, the dreams. World Champion in Renaix in 1988, Maurizio Fondriest talks about his love for cycling and his projects. Words by Miriam | Styling by Beatrice 24 August 2021 Maurizio Fondriest started cycling at the age of nine thanks to his sports director and his father […]
Travelling by bicycle | Valuing the territory
Traveling by bicycle | valuing the territory
Media relations and why they are increasingly indispensable
3 MINUTE READ Media relations and why they are increasingly indispensable The job of a media relations specialist is one of the most meticulous in the communications industry. Words by Miriam | Styling by Beatrice 16 February 2021 Developing an ongoing and constructive relationship with the media is a commitment as scrupulous as it is […]
Copywriting for b2b, brilliant and straight to the point
3 MINUTE READ Copywriting for b2b, brilliant and straight to the point Writing copy for B2B is one of the most ambitious challenges in digital marketing. Words by Beatrice 15 June 2020  In the collective imagination, B2B copy always comes across as something extremely institutional, standardised in a single tone of voice that speaks to […]
Clubhouse, the perfect place for brands
3 MINUTE READ Clubhouse, the perfect place for brands The new social media platform is an interactive podcast that launches new communication challenges for influencers and brands. Words by Miriam  10 March 2021 Founded in May 2020 by Silicon Valley entrepreneur Paul Davidson, Clubhouse is a brand new social media platform that is climbing the […]
Chinese New Year, how brands celebrate the Year of the Ox
4 MINUTE READ Chinese New Year, how brands celebrate the Year of the Ox The Chinese New Year will be celebrated on February 12 and, as every year, creative people compete to pay homage to this tradition. Words by Miriam | Styling by Beatrice 8 february 2021 Le storie sulle congiunzioni astrali hanno sempre attraversato […]
World Kiss Day: The most famous kisses in advertising
2 MINUTE READ World Kiss Day: The most famous kisses in advertising Celebrating World Kiss Day, kisses have also inspired the creation of iconic advertisements. Words by Miriam | Photograpy by Patrizia | Styling by Beatrice 30 December 2020  Today we celebrate World Kiss Day, the world day dedicated to the kiss that, over the […]
Philip Kotler, the wonder of emotional marketing
3 MINUTE READ Philip Kotler, the wonder of emotional marketing Pioneering, rational, methodical. Philip Kotler was the luminary of new marketing strategies. Words by Miriam | Styling by Beatrice 23 July 2020  Philip Kotler is considered the father of modern marketing, such a relevant figure that the Financial Times called him one of the four […]
Bran awareness: here’s why it matters
3 MINUTE READ Brand awareness Brand awareness is fundamental in building an effective marketing strategy.     Words by Beatrice  5 June 2020  Brand awareness is the notoriety of a brand in relation to a specific target, its positioning in relation to the reference audience. The identity of a brand in the collective imagination is a key […]