2 MINUTE READ
ATCommunication supports the “ColtiviAMO il cambiamento” project (Let’s Change), which will enable 12 women in Herat to become economically independent and improve the living conditions of their families.
Words by Miriam | Photography by Miriam | Styling by Beatrice
19 December 2024
Since August 2021, the women of Afghanistan have been banned from universities and only have access to secondary schools in seven of the country’s thirty-four provinces. They are banned from working outside the home and from participating in political and social life; they can only go out covered and accompanied by their husband or a male relative. They are even denied access to health care because of gender segregation.
We are here to put our money where our mouths are.
What would really make us happy is the chance to promote acts of courage – real struggles for freedom, rights and emancipation. This year, we’ve often found ourselves thinking about the struggle for rights. We followed another adventurous season with the girls of Horizons CC, chasing their dreams one pedal stroke at a time. We supported the development of Marianella Bargilli and Paolo Bettini’s “Pedale Rosso” project, which inspired an entire city to mobilise against gender-based violence. Working closely with projects that promote these values has made us even more sensitive and united in such an important fight for individual freedom.
For these and many other reasons, we have decided to offer our customers “Il Fiore di Herat”, a herbal tea. This blend contains saffron grown by a community of 12 Afghan women in a land scarred by the wounds of war and the harsh impositions of the Taliban regime. By buying this tea, we are helping to support the “ColtiviAMO il cambiamento” project, in collaboration with the Costa Family Foundation, PETER’S Tea House and the Associazione Gruppi “Insieme si può…”.
The project not only allows the women involved to become economically independent, but also gives them the opportunity to achieve self-sufficiency and improve the living conditions of their families. In a context of deep marginalisation and poverty, this contribution represents a real hope for the future.
We want to end 2024 with a message of hope.
Our vision is of a future where women, girls and children are once again free to study, work, pursue their innate aspirations and talents, and make their valuable contribution to society. The road to equality, dignity and security is still a long one, but there are brave people fighting the good fight. Women, like the twelve Afghan farmers who inspire us every day and encourage us to make our small contribution to a fairer, more just and free society.
About the Costa Family Foundation
Created on 14th February 2007 by the Costa family, the Foundation finances social projects developed by active local partners in developing countries (Ethiopia, Uganda, Togo, Afghanistan and India). The projects focus primarily on children and women living in disadvantaged or emergency situations, with particular attention to the protection of linguistic and cultural minorities.