Storytelling also means strengthening the bonds that make up a personality and finding the right key to interpret them. This is what happened with three of our clients. They are united by a unique vision: Alessandro Ballan, U.C. Giorgione and Cycling Stars Criterium.

Ballan, not only the 2008 Varese World Champion.

The characteristics of an outclassman are not only found in a prestigious palmares, but also, and above all, in the commitments and goals that he continues to pursue in addition to his career as an athlete. Ballan is active on many fronts in the promotion of cycling as a sport and as an aggregation, as well as a messenger of social messages. 

The connection with U.C. Giorgione and the Cycling Stars Criterium.

Always a fan of the unique atmosphere created between spectators and riders, Alessandro Ballan is today the organizer of the Cycling Stars Criterium, the night circuit that every year, after the Giro d’Italia, brings together great champions and their fans for an unforgettable evening of sport and adrenaline. 

As far as U.C. Giorgione is concerned, it all comes down to love. In fact, the cyclist used to race in the ranks of the club from 1988 to 1995. Now he is its president, flanked by experienced figures such as Enrico Bonsembiante and Andrea Agostini. The mission is to restore the glory of a historical reality, starting with the revitalization of the women’s categories, a constantly growing sector.

A domain to tell the world of Alessandro Ballan

We created alessandroballan.it with a specific idea in mind: to gather in this container everything that represents the active world of the champion. The lines are minimal, simple but extremely clear and intuitive. The user, at first sight, understands the facets of Ballan’s personal but also and above all public life. 

U.C. Giorgione and Cycling Stars occupy an exceptional place. They are present in the home, but also in a special menu item – the world of AB – while living their own lives in two different domains. 

Here, people can discover and become passionate about other Realities, and go deeper depending on how much they want to learn. These elements create greater engagement and visibility. 

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