Bike rides become a value: ATCommunication welcomes IMATRA to its client portfolio. 

What is IMATRA?

Imatra is the application that converts the kilometres travelled into a digital currency that is 100% green and produced by human energy. The currency, called Imatra Coin, is ethical, non-speculative and offers the possibility to buy exclusive products from the most popular cycling brands on imatra.com, as well as limited editions dedicated to the community. 

Imatra’s mission is based on individual and then global change, uniting users under one banner: that of a lifestyle that generates value.  

Why do we like working with them?

Cycling is something that unites all the creatives working at ATCommunication, and the IMATRA project is completely in line with our attitude. One of the cornerstones of the app is sustainability and respect for the environment, and this aspect of revolutionising society through cycling motivates us to do our utmost to communicate the message with empathy and participation. 

The goal:

To spread the app’s philosophy and to involve more and more users, encouraging them to take up cycling and develop healthy habits. Our team will take care of them.

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