A Tuscany never seen before, in the company of two rainbow champions

For the first time together, Paolo Bettini and Johan Museeuw offer an exclusive cycling experience in the run-up to GeoGravel Tuscany.

Words by Miriam | Styling by Beatrice

5 February 2024

Together they have won almost everything: Johan Museeuw and Paolo Bettini, world champions, friends and lovers of authentic gravel. Following the philosophy of BikeandTaste – powered by ATCommunication – the two world champions have created a special project that combines territory, sport, food and wine in an exclusive and unprecedented combination. 


Discover Tuscany with Paolo Bettini and Johan Museeuw. 

Tastings in prestigious wineries, typical local delicacies and amusing anecdotes from the world of cycling: can you imagine spending four days on a bike with two world champions? 

As Walt Disney said, if you can dream it, you can do it. The new BikeandTaste experience proposes a complete immersion between the Etruscan Coast and the Cecina Valley, in a mix of gravel and suggestive views, an unforgettable holiday in the heart of the geothermal area that will end with the participation in the second edition of GeoGravel Tuscany.


Johan Museeuw, guest of honour at the second edition of GeoGravel Tuscany

Johan Museeuw is one of the greatest specialists in northern classics, having won three Paris-Roubaix and three Ronde van Vlaanderen, earning him the nickname “Lion of Flanders”.

Italy holds a special place in his heart and he will be the guest of honour at the second edition of GeoGravel Tuscany. During the event, which will take place on the 2nd of June, participants will be able to discover the beauty of the Strade Grigie in the company of an authentic international cycling star, as well as meeting the many illustrious guests who have signed up for the event.


The Bike Experience Programme

The location we have chosen for this incredible holiday is a resort nestled in the picturesque Tuscan countryside. From here, participants will set off to discover the Mediterranean atmosphere of the Etruscan Coast and visit outstanding wineries in the footsteps of the legendary stories of Super Tuscan wines. Riding on to Pomarance, they will search for the evocative and magical corners that have made the geothermal hills famous throughout the world. The icing on the cake is the participation in GeoGravel Tuscany, the event to experience gravel in its most authentic way.