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Live emotions, ride your bike & enjoy nature. 

BikeandTaste organizes customized bike experiences to discover the beauties of the Italian territory. It is a way of experiencing cycling in the most authentic way, discovering unique places, tasting local wines, relishing local products and the old recipes of Italian grandmothers.

Prosecco Bike Experience, on board diary

A behind-the-scenes look at four days of bubbly, heroic vineyards and cycling.

BikeandTaste, the first experience with Paolo Bettini in the warm heart of Tuscany

A behind-the-scenes look at four days of riding, food and territory. 

BikeandTaste, is cycling tourism that combines nature, food and culture

ATCommunication presents a project involving the territory and sport, with Paolo Bettini as its exceptional ambassador.