At ATCommunication, we believe that every project stems from striking the right balance: fuelling yourself, breathing in the context and turning it into creative energy. Our mantra: ‘Mangia. Bevi. Crea’. – is not just a slogan, but the essence of how we face challenges. It’s an approach rooted in the hills where we grew up.
Here, life is all about steep climbs, fast descents and ever-changing pace. This is how we learnt to coexist with the unexpected and see it as part of the journey rather than an obstacle. What about the best part of it? Learning to handle it and turn it into a challenge worth embracing.
Our roots.
The hills were our schoolyard. It’s a terrain with no half measures, always shifting, and capable of teaching us more than any theory ever could: that nothing is linear; that every climb requires preparation; and that every descent demands control.
Daily life here is never predictable.
You learn to observe, adapt and change your pace when needed.
This spirit has become the foundation of our working method: clear-headed, present and naturally solution-oriented.
But what exactly is a ‘Mangia e Bevi’?
In cycling terms — and we know a thing or two about that — it’s a stretch of road consisting of short, continuous climbs and descents. It’s not a real mountain or a flat section; it’s a rapid alternation of effort and recovery — an exercise in rhythm and endurance.
To tackle it, you need focus, the ability to understand the path ahead and smart energy management.
You can’t rely on chance or being passive; you have to be present and ready to change gear.
The creation of movement.
Once your energy is well managed and the route is understood, the most important phase begins: creation. For us, creativity is movement. It stems from our desire to achieve new milestones. Every idea is the result of what we observe, experience and absorb.
It’s both our origin and our mindset — our way of moving through the world of communication. We are constantly in motion and constantly evolving.